Earth Live · November 30, 2020 · 32:31
Guest
Etelle Higonnet
Mighty Earth
About this interview
Etelle Higonnet, Senior Campaign Director at Mighty Earth, brings her characteristic intensity to this Earth Live conversation about corporate accountability and deforestation-free supply chains.
Higonnet has been at the forefront of campaigns targeting the links between commodity supply chains and tropical deforestation, particularly in cocoa, rubber, and palm oil. She explains Mighty Earth's approach: combining satellite monitoring, field investigations, and public pressure to force companies to clean up their supply chains. The conversation covers the campaign that pushed major chocolate companies to commit to deforestation-free cocoa, and what happened when those commitments met reality on the ground.
The interview is a masterclass in advocacy strategy, offering a candid look at what works, what doesn't, and why holding corporations accountable requires sustained pressure long after the initial commitments are made.
Associated research
Research summary on Earth