Glenn Hurowitz

Glenn Hurowitz, founder and CEO of Mighty Earth, speaks with Earth Live about the organization's rapid rise as one of the most effective advocacy groups targeting deforestation in global commodity supply chains.

Hurowitz explains Mighty Earth's theory of change: use satellite monitoring and field investigations to identify environmental harm, then apply public pressure and market leverage to force corporate and policy change. He walks through the organization's campaigns targeting the links between cocoa and deforestation in West Africa, rubber and forest loss in Southeast Asia, and the broader challenge of decoupling commodity production from environmental destruction.

The conversation offers an unvarnished look at the strategy and tactics of modern environmental advocacy, including what Hurowitz sees as the most effective levers for change and the areas where progress has been frustratingly slow.